@import "https://fonts.googleapis.com/css2?family=Newsreader:ital,opsz,wght@0,6..72,400..700;1,6..72,400..700&family=Plus+Jakarta+Sans:wght@400;500;600;700;800&family=Space+Grotesk:wght@500;600;700&display=swap";:root{--fh-bg-canvas:#f3f2ee;--fh-card-bg:#fff;--fh-card-border:#e4e3dd;--fh-card-border-hover:#c8c6be;--fh-text-primary:#181716;--fh-text-secondary:#575653;--fh-text-muted:#71717a;--fh-orange:#fe6200;--fh-orange-hover:#e55600;--fh-tag-bg:#fde8d7;--fh-tag-text:#8b3214;--fh-font-editorial:"Newsreader", "Playfair Display", Georgia, serif;--fh-font-sans:"Plus Jakarta Sans", -apple-system, BlinkMacSystemFont, sans-serif;--fh-font-mono:"Space Grotesk", monospace}.post-page-root{background-color:var(--fh-bg-canvas);color:var(--fh-text-primary);min-height:100vh;font-family:var(--fh-font-sans);-webkit-font-smoothing:antialiased;position:relative;overflow-x:hidden}.reading-progress-bar{background:var(--fh-orange);z-index:1001;height:3px;transition:width .1s linear;position:fixed;top:0;left:0}.post-container{box-sizing:border-box;max-width:1220px;margin:0 auto;padding:110px 24px 80px;position:relative}.post-breadcrumb-bar{flex-wrap:wrap;align-items:center;gap:12px;margin-bottom:24px;display:flex}.post-back-link{color:var(--fh-text-secondary);align-items:center;gap:6px;font-size:.88rem;font-weight:600;text-decoration:none;transition:all .2s;display:inline-flex}.post-back-link svg{transition:transform .2s}.post-back-link:hover{color:var(--fh-orange)}.post-back-link:hover svg{transform:translate(-3px)}.post-breadcrumb-sep{color:#c4c2ba;font-size:.9rem}.freehand-category-badge{background:var(--fh-tag-bg);color:var(--fh-tag-text);letter-spacing:.08em;text-transform:uppercase;white-space:nowrap;border-radius:9999px;padding:4px 12px;font-size:11px;font-weight:700;display:inline-block}.post-editorial-header{text-align:left;margin-bottom:36px}.post-editorial-title{font-family:var(--fh-font-editorial);letter-spacing:-.025em;color:var(--fh-text-primary);max-width:1040px;margin:0 0 16px;font-size:clamp(2.3rem,4.4vw,3.6rem);font-weight:600;line-height:1.15}.post-editorial-lead-desc{font-family:var(--fh-font-editorial);color:var(--fh-text-secondary);max-width:900px;margin:0 0 28px;font-size:clamp(1.15rem,1.8vw,1.35rem);font-style:italic;line-height:1.6}.post-meta-action-row{border-bottom:1px solid var(--fh-card-border);flex-wrap:wrap;justify-content:space-between;align-items:center;gap:20px;padding-bottom:24px;display:flex}.post-author-block{flex-wrap:wrap;align-items:center;gap:12px;display:flex}.post-author-avatar-img{object-fit:cover;background:#fff;border:1px solid #0000001a;border-radius:50%;width:42px;height:42px}.post-author-meta{flex-direction:column;display:flex}.post-author-name{color:var(--fh-text-primary);letter-spacing:-.01em;font-size:.92rem;font-weight:700}.post-author-role-sub{color:var(--fh-text-muted);font-size:.78rem}.post-meta-details-pill{letter-spacing:.08em;text-transform:uppercase;color:var(--fh-text-muted);border:1px solid var(--fh-card-border);background:#fff;border-radius:9999px;align-items:center;gap:8px;margin-left:8px;padding:6px 14px;font-size:11px;font-weight:600;display:flex}.post-meta-details-pill .dot-sep{opacity:.35}.post-meta-details-pill .updated-tag{color:var(--fh-orange)}.post-header-share-group{align-items:center;gap:8px;display:flex;position:relative}.share-label{letter-spacing:.1em;color:var(--fh-text-muted);margin-right:4px;font-size:10.5px;font-weight:700}.share-icon-btn{border:1px solid var(--fh-card-border);width:36px;height:36px;color:var(--fh-text-secondary);cursor:pointer;background:#fff;border-radius:50%;justify-content:center;align-items:center;font-size:14px;text-decoration:none;transition:all .2s;display:inline-flex}.share-icon-btn:hover{background:var(--fh-orange);border-color:var(--fh-orange);color:#fff;transform:translateY(-2px);box-shadow:0 4px 12px #fe620033}.copied-toast-bubble{color:#fff;white-space:nowrap;pointer-events:none;background:#181716;border-radius:4px;padding:4px 10px;font-size:11px;font-weight:600;animation:.2s fadeIn;position:absolute;top:-34px;right:0}@keyframes fadeIn{0%{opacity:0;transform:translateY(4px)}to{opacity:1;transform:translateY(0)}}.post-hero-banner-frame{aspect-ratio:16/9;border:1px solid var(--fh-card-border);background:#fff;border-radius:12px;width:100%;margin-bottom:52px;overflow:hidden;box-shadow:0 8px 30px #0000000d}.post-article-layout-grid{grid-template-columns:minmax(0,1fr) 320px;align-items:start;gap:48px;margin-bottom:80px;display:grid}.post-primary-content-col{min-width:0}.post-prose-card{border:1px solid var(--fh-card-border);box-sizing:border-box;background:#fff;border-radius:12px;padding:clamp(32px,5vw,64px);box-shadow:0 4px 24px #00000006}.post-takeaways-callout{border:1px solid #e8e7e0;border-left:4px solid var(--fh-orange);background:#faf9f5;border-radius:8px;margin-bottom:44px;padding:26px 30px;box-shadow:0 2px 10px #00000005}.takeaways-header-row{align-items:center;gap:10px;margin-bottom:14px;display:flex}.takeaways-star-icon{color:var(--fh-orange);font-size:20px;line-height:1}.takeaways-title{letter-spacing:-.01em;color:var(--fh-text-primary);margin:0;font-size:1.05rem;font-weight:700}.takeaways-points-list{color:#3f3f46;margin:0;padding-left:20px;font-size:.98rem;line-height:1.7}.takeaways-points-list li{margin-bottom:10px}.takeaways-points-list li:last-child{margin-bottom:0}.post-html-body{color:#2e2d29;font-size:1.06rem;line-height:1.85}.post-html-body .lead-paragraph{font-family:var(--fh-font-editorial);color:var(--fh-text-primary);border-bottom:1px solid var(--fh-card-border);margin-bottom:38px;padding-bottom:28px;font-size:1.25rem;font-style:italic;line-height:1.7}.post-html-body h2{font-family:var(--fh-font-editorial);letter-spacing:-.015em;color:var(--fh-text-primary);margin:52px 0 20px;padding-top:12px;scroll-margin-top:100px;font-size:clamp(1.85rem,2.7vw,2.3rem);font-weight:600;line-height:1.25}.post-html-body h3{font-family:var(--fh-font-editorial);color:var(--fh-text-primary);margin:36px 0 16px;scroll-margin-top:100px;font-size:clamp(1.35rem,2.1vw,1.6rem);font-weight:600;line-height:1.35}.post-html-body h4{color:var(--fh-text-primary);margin:28px 0 12px;font-size:1.1rem;font-weight:700}.post-html-body p{color:#37352f;margin:0 0 22px}.post-html-body strong{color:var(--fh-text-primary);font-weight:700}.post-html-body em{font-style:italic}.post-html-body a{color:var(--fh-orange);text-underline-offset:3px;text-decoration:underline;transition:color .15s}.post-html-body a:hover{color:var(--fh-orange-hover)}.post-html-body ul,.post-html-body ol{margin:0 0 26px;padding-left:24px}.post-html-body li{margin-bottom:10px;line-height:1.75}.post-html-body blockquote{border-left:4px solid var(--fh-orange);font-family:var(--fh-font-editorial);color:var(--fh-text-primary);background:#faf9f6;border-radius:0 8px 8px 0;margin:36px 0;padding:22px 28px;font-size:1.2rem;font-style:italic;line-height:1.65}.post-html-body table,.blog-comparison-table{border-collapse:collapse;border:1px solid var(--fh-card-border);background:#fff;border-radius:8px;width:100%;margin:36px 0;font-size:.94rem;overflow:hidden}.post-html-body th,.blog-comparison-table th{color:#fff;letter-spacing:.06em;text-transform:uppercase;text-align:left;background:#181716;border-bottom:1px solid #2d2c28;padding:16px 20px;font-size:.82rem;font-weight:700}.post-html-body td,.blog-comparison-table td{color:#3f3f46;vertical-align:top;border-bottom:1px solid #eae8e1;padding:15px 20px;line-height:1.6}.post-html-body tr:nth-child(2n),.blog-comparison-table tbody tr:nth-child(2n){background:#faf9f6}.post-html-body tr:hover,.blog-comparison-table tbody tr:hover{background:#f5f4ee}.post-html-body tr:last-child td,.blog-comparison-table tr:last-child td{border-bottom:none}.post-html-body pre{color:#f4f4f5;font-family:var(--fh-font-mono);background:#181716;border:1px solid #2d2c28;border-radius:8px;margin:32px 0;padding:20px 24px;font-size:.88rem;line-height:1.6;overflow-x:auto}.post-html-body code{font-family:var(--fh-font-mono);color:#181716;background:#f0eee8;border-radius:4px;padding:2px 6px;font-size:.88em}.post-html-body pre code{color:inherit;background:0 0;padding:0}.post-html-body figure,.blog-content-figure{margin:36px 0;display:block}.post-html-body img,.blog-content-figure img{border:1px solid var(--fh-card-border);object-fit:cover;border-radius:12px;width:100%;max-width:100%;height:auto;display:block;box-shadow:0 8px 24px -4px #0000000f}.post-html-body figcaption,.blog-content-figure figcaption{color:var(--fh-text-muted);text-align:center;justify-content:center;align-items:center;gap:6px;margin-top:10px;font-size:.85rem;font-style:italic;display:flex}.post-html-body figcaption:before{content:"▲";color:var(--fh-orange);font-size:9px}.blog-callout-box{border-left:4px solid var(--fh-orange);background:#fdfbf7;border-top:1px solid #f0eee8;border-bottom:1px solid #f0eee8;border-right:1px solid #f0eee8;border-radius:0 10px 10px 0;margin:32px 0;padding:22px 26px}.blog-callout-box h4{color:var(--fh-text-primary);align-items:center;gap:8px;margin:0 0 10px;font-size:1.08rem;display:flex}.blog-callout-box p{color:#4b5563;margin:0;font-size:.96rem;line-height:1.65}.post-faq-accordion-block{border-top:1px solid var(--fh-card-border);margin-top:60px;padding-top:44px;scroll-margin-top:100px}.faq-block-header{margin-bottom:24px}.faq-tag-pill{letter-spacing:.1em;color:var(--fh-orange);background:#fff3eb;border-radius:9999px;margin-bottom:8px;padding:3px 10px;font-size:10px;font-weight:700;display:inline-block}.faq-block-title{font-family:var(--fh-font-editorial);color:var(--fh-text-primary);margin:0;font-size:clamp(1.6rem,2.5vw,2rem);font-weight:600}.faq-accordion-items{flex-direction:column;gap:12px;display:flex}.faq-card-item{border:1px solid var(--fh-card-border);background:#faf9f6;border-radius:8px;transition:all .2s;overflow:hidden}.faq-card-item.is-open{background:#fff;border-color:#dcdad2;box-shadow:0 4px 14px #00000008}.faq-question-btn{cursor:pointer;text-align:left;width:100%;color:var(--fh-text-primary);background:0 0;border:none;justify-content:space-between;align-items:center;gap:16px;padding:18px 22px;font-family:inherit;font-size:1.02rem;font-weight:700;transition:color .2s;display:flex}.faq-question-btn:hover{color:var(--fh-orange)}.faq-chevron-icon{width:28px;height:28px;color:var(--fh-text-secondary);background:#f0eee8;border-radius:50%;flex-shrink:0;justify-content:center;align-items:center;font-size:12px;transition:transform .25s,background-color .2s,color .2s;display:inline-flex}.faq-card-item.is-open .faq-chevron-icon{background:var(--fh-orange);color:#fff;transform:rotate(180deg)}.faq-answer-pane{color:#4b5563;border-top:1px dashed #e8e7e1;padding:16px 22px 20px;font-size:.96rem;line-height:1.7}.faq-answer-pane p{margin:0}.post-author-bio-footer{border:1px solid var(--fh-card-border);background:#faf9f6;border-radius:8px;align-items:flex-start;gap:24px;margin-top:52px;padding:28px 32px;display:flex}.author-bio-avatar{object-fit:cover;border:2px solid #fff;border-radius:50%;flex-shrink:0;width:68px;height:68px;box-shadow:0 2px 8px #00000014}.author-bio-text{flex:1}.author-bio-head{flex-wrap:wrap;justify-content:space-between;align-items:center;gap:12px;margin-bottom:4px;display:flex}.author-bio-head h4{color:var(--fh-text-primary);margin:0;font-size:1.15rem;font-weight:700}.author-verified-badge{color:#059669;background:#ecfdf5;border-radius:9999px;align-items:center;gap:5px;padding:3px 10px;font-size:11px;font-weight:700;display:inline-flex}.author-bio-role{color:var(--fh-orange);margin-bottom:10px;font-size:.85rem;font-weight:600}.author-bio-desc{color:#4b5563;margin:0 0 16px;font-size:.92rem;line-height:1.65}.author-contact-link{color:var(--fh-text-primary);align-items:center;gap:6px;font-size:.88rem;font-weight:700;text-decoration:none;transition:color .2s;display:inline-flex}.author-contact-link:hover{color:var(--fh-orange)}.post-bottom-share-strip{border-top:1px solid var(--fh-card-border);flex-wrap:wrap;justify-content:space-between;align-items:center;gap:20px;margin-top:40px;padding-top:36px;display:flex}.bottom-share-prompt{color:var(--fh-text-secondary);font-size:.95rem}.bottom-share-prompt strong{color:var(--fh-text-primary)}.bottom-share-buttons{flex-wrap:wrap;align-items:center;gap:10px;display:flex}.bottom-share-pill{border:1px solid var(--fh-card-border);color:var(--fh-text-primary);cursor:pointer;background:#fff;border-radius:9999px;align-items:center;gap:6px;padding:8px 16px;font-size:.82rem;font-weight:700;text-decoration:none;transition:all .2s;display:inline-flex}.bottom-share-pill:hover{transform:translateY(-2px);box-shadow:0 4px 12px #0000000f}.bottom-share-pill.linkedin:hover{color:#fff;background:#0077b5;border-color:#0077b5}.bottom-share-pill.twitter:hover{color:#fff;background:#000;border-color:#000}.bottom-share-pill.whatsapp:hover{color:#fff;background:#25d366;border-color:#25d366}.bottom-share-pill.copy:hover{background:var(--fh-orange);border-color:var(--fh-orange);color:#fff}.post-sticky-sidebar-col{flex-direction:column;gap:20px;display:flex;position:sticky;top:96px}.sidebar-card{border:1px solid var(--fh-card-border);background:#fff;border-radius:10px;padding:22px;box-shadow:0 4px 16px #00000005}.sidebar-card-header{align-items:center;gap:8px;margin-bottom:14px;display:flex}.toc-dot-indicator{background:var(--fh-orange);border-radius:50%;width:8px;height:8px}.sidebar-card-title{letter-spacing:.1em;text-transform:uppercase;color:var(--fh-text-muted);font-size:.72rem;font-weight:800;display:block}.sidebar-toc-nav{flex-direction:column;gap:4px;max-height:380px;padding-right:4px;display:flex;overflow-y:auto}.sidebar-toc-nav::-webkit-scrollbar{width:3px}.sidebar-toc-nav::-webkit-scrollbar-thumb{background:#dcdad4;border-radius:3px}.sidebar-toc-link{color:#52525b;border-left:2px solid #0000;border-radius:4px;padding:6px 10px;font-size:.84rem;line-height:1.45;text-decoration:none;transition:all .2s;display:block}.sidebar-toc-link:hover{color:var(--fh-text-primary);background:#f7f6f2}.sidebar-toc-link.is-active{color:var(--fh-orange);border-left-color:var(--fh-orange);background:#fff5ee;font-weight:700}.sidebar-toc-link.level-3{opacity:.9;padding-left:20px;font-size:.78rem}.sidebar-meta-list{flex-direction:column;gap:10px;margin-top:12px;display:flex}.sidebar-meta-item{border-bottom:1px solid #f2f0ea;justify-content:space-between;align-items:center;padding-bottom:8px;font-size:.82rem;display:flex}.sidebar-meta-item:last-child{border-bottom:none;padding-bottom:0}.meta-item-label{color:var(--fh-text-muted)}.meta-item-value{color:var(--fh-text-primary);font-weight:600}.sidebar-services-list{flex-direction:column;gap:10px;margin-top:12px;display:flex}.sidebar-service-item{border:1px solid var(--fh-card-border);background:#faf9f6;border-radius:6px;padding:10px 12px;text-decoration:none;transition:all .2s;display:block}.sidebar-service-item:hover{border-color:var(--fh-orange);background:#fff;transform:translate(2px)}.service-item-name{color:var(--fh-text-primary);justify-content:space-between;align-items:center;margin-bottom:4px;font-size:.85rem;font-weight:700;display:flex}.service-item-name i{color:var(--fh-text-muted);font-size:11px;transition:color .2s}.sidebar-service-item:hover .service-item-name i{color:var(--fh-orange)}.service-item-desc{color:var(--fh-text-secondary);margin:0;font-size:.76rem;line-height:1.4}.cta-banner-card{color:#fff;background:#181716;border-color:#2d2c28}.cta-card-badge{letter-spacing:.1em;color:var(--fh-orange);margin-bottom:10px;font-size:9.5px;font-weight:800;display:inline-block}.cta-card-title{font-family:var(--fh-font-editorial);color:#fff;margin:0 0 10px;font-size:1.25rem;font-weight:600;line-height:1.25}.cta-card-desc{color:#a8a29e;margin:0 0 18px;font-size:.82rem;line-height:1.5}.cta-card-buttons{flex-direction:column;gap:8px;display:flex}.cta-primary-action-btn{background:var(--fh-orange);color:#fff;box-sizing:border-box;border-radius:4px;justify-content:center;align-items:center;width:100%;height:40px;font-size:.82rem;font-weight:700;text-decoration:none;transition:background .2s,transform .2s;display:flex}.cta-primary-action-btn:hover{background:var(--fh-orange-hover);transform:translateY(-1px)}.cta-whatsapp-action-btn{color:#25d366;box-sizing:border-box;background:#25d36626;border:1px solid #25d36659;border-radius:4px;justify-content:center;align-items:center;gap:6px;width:100%;height:38px;font-size:.8rem;font-weight:700;text-decoration:none;transition:all .2s;display:flex}.cta-whatsapp-action-btn:hover{color:#fff;background:#25d366}.post-newsletter-section{margin-bottom:64px}.newsletter-success-notice{color:#065f46;background:#ecfdf5;border:1px solid #10b981;border-radius:6px;align-items:center;gap:10px;padding:14px 20px;font-size:.95rem;font-weight:600;display:flex}.post-related-section{margin-bottom:70px}.related-section-header{border-bottom:1px solid var(--fh-card-border);justify-content:space-between;align-items:flex-end;margin-bottom:28px;padding-bottom:16px;display:flex}.related-kicker-tag{letter-spacing:.1em;color:var(--fh-text-muted);text-transform:uppercase;margin-bottom:6px;font-size:11px;font-weight:800;display:block}.related-heading{font-family:var(--fh-font-editorial);color:var(--fh-text-primary);margin:0;font-size:clamp(1.6rem,2.5vw,2.2rem);font-weight:600}.related-view-all-link{color:var(--fh-orange);font-size:.88rem;font-weight:700;text-decoration:none;transition:color .2s}.related-view-all-link:hover{text-decoration:underline}@media screen and (width<=1040px){.post-article-layout-grid{grid-template-columns:1fr;gap:40px}.post-sticky-sidebar-col{position:static}.sidebar-toc-nav{max-height:none}.freehand-cta-box{grid-template-columns:1fr;gap:24px;padding:36px 28px}}@media screen and (width<=768px){.post-container{padding:95px 16px 60px}.post-editorial-title{font-size:2.1rem}.post-meta-action-row{flex-direction:column;align-items:flex-start}.post-prose-card{padding:24px 18px}.post-takeaways-callout{padding:18px 20px}.post-bottom-share-strip{flex-direction:column;align-items:flex-start}.post-author-bio-footer{text-align:left;flex-direction:column;padding:22px}.post-html-body table,.blog-comparison-table{white-space:nowrap;display:block;overflow-x:auto}}.freehand-cta-title{color:#fff!important}.freehand-orange-text{color:var(--fh-orange)!important}.demo-btn-short{display:none}@media screen and (width<=860px){.freehand-nav-links{display:none}.freehand-nav-wrapper{padding:0 12px;top:10px}.freehand-pill-navbar{min-height:52px;padding:6px 12px}}@media screen and (width<=540px){.freehand-nav-wrapper{padding:0 8px;top:8px}.freehand-pill-navbar{gap:8px;min-height:48px;padding:4px 6px 4px 10px}.freehand-nav-brand{flex-shrink:1;gap:8px;min-width:0}.freehand-nav-logo{width:28px!important;height:28px!important}.freehand-nav-brand-text{white-space:nowrap;font-size:.85rem}.freehand-brand-suffix{display:none}.freehand-nav-demo-btn{letter-spacing:.02em;flex-shrink:0;height:36px;padding:0 12px;font-size:.72rem}}@media screen and (width<=380px){.freehand-nav-brand-text{font-size:.78rem}.freehand-nav-demo-btn{padding:0 9px;font-size:.68rem}.demo-btn-full{display:none}.demo-btn-short{display:inline}}